Our Leadership Team
Ryan Uy
Founder & CEO
Ryan holds an MBA from INSEAD and a bachelor's degree in Business Management (Honors Program) from Ateneo de Manila University. Prior to founding Brand Collective, he worked as a management consultant at McKinsey & Company, where he focused on digital transormation projects across Southeast Asia. He also gained experience in financial markets as derivatives trader at ING Bank, N.V.
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Beyond his professional career, Ryan is an avid classical pianist.
Shaira Zipagan-Par
Finance Manager
Shaira is a Certified Public Accountant and a graduate of the Polytechnic University of the Philippines, with over ten years of experience in finance and compliance. She has managed end-to-end financial operations, from establishing internal processes to preparing reports that support strategic managament decisions. Her experience spans retails, consumer finance, real estate, and service industries giving her a broad and well-rounded perspective on financial operations.
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Outside of work, Shaira enjoys spending time with her family and dogs, and is slowly building her collection of passports stamps through travel.
Iana Reyes
Sales & Marketing Manager
Iana is a graduate of Mass Communication, majoring in Advertising, from La Consolacion College Manila. She brings over eight years of marketing experience that has contributed to the growth of small and medium-sized enterprises.​ She also has more than two years of experience with one of the country's largest multi-format retailers.
In addition, she pursued Culinary Arts, reflecting her passion for cooking and her commitment to continuous learning.
Rhoderick Rodica
HR & Admin Manager
Rhod is a seasoned Human Resources professional with over fifteen years of experience in HR management, organizational development, recruitment, training, and employee relations. He has held leadership roles across telecommunications, security printing, IT-BPO, and distributorship sectors, gaining exposure to diverse organizational environments. He holds a Diploma in Industrial Relations from the University of the Philippines–Diliman and a bachelor’s degree in Industrial Psychology from EARIST–Manila. Known for his integrity, problem-solving skills, and ability to foster trust and collaboration, Rhod brings both strategic insight and hands-on expertise in labor relations, compensation and benefits, and employee engagement.
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Outside of work, he is an active ministry leader at San Isidro Labrador Parish and enjoys badminton and running -reflecting his values of discipline, perseverance, service, and continuous growth.
