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About Us

Our Story

Our journey began in 2019 when entrepreneur Ryan Uy launched his first online business venture. He focused on introducing local brands to digital platforms, recognizing a clear need for trustworthy yet affordable options in a market overflowing with choices. Many online brands in the Philippines, while numerous, often left customers dissatisfied due to perceived low quality or deception. 

With the rapid adoption of e-commerce during the pandemic, Ryan’s business experienced remarkable growth. It was during this transformative period that the idea of Brand Collective was conceived, and in 2022, our company officially came to life.

Our Vision

Our vision is simple yet ambitious: to democratize lifestyle brands, making them accessible to everyone.

We believe that exceptional branding should not be limited to the elite but should be a universal opportunity. Through the power of e-commerce, we're breaking down barriers and making great brands accessible to every Filipino.

Core Values

We are customer centric

Our primary focus is on understanding and meeting the needs of our customers. We prioritize their satisfaction, listen to their feedback and work diligently to provide products that exceed their expectations.

We act fast

In the fast-paced world of e-commerce, agility is paramount. We embrace the rapid pace of change in our industry, enabling us to respond promptly to evolving trends and customer demands.

We collaborate with each other

We firmly believe that the best results emerge when we work together. We value open communication, mutual support, and the idea that we are all essential parts of a unified team working toward common goals.

We continuously improve

We embrace the rapid pace of change and innovation in our industry, seeking ways to enhance our processes, products and ourselves. We view setbacks as opportunities to learn and grow, and we never settle for the status quo.

Our Team

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President

Ryan Uy

Ryan holds an M.B.A. from INSEAD and completed his undergraduate studies in business management at Ateneo de Manila University. Prior to founding Brand Collective, Ryan served as a management consultant at McKinsey & Company, specializing in digital transformation projects for companies in the Philippines, Indonesia, Hong Kong, and Singapore. He also gained experience as a derivatives trader at ING Bank, N.V.

Outside of work, Ryan is an avid classical pianist and has performed with the Manila Symphony Orchestra in his solo debut recital.

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HR Manager

Jane Vegas

Jane earned her bachelor's degree in BSBA major in Human Resources Development Management from EARIST, Manila. Her HR career has spanned various industries in the Philippines, including telecommunications, recruitment, healthcare, and manufacturing, allowing her to develop into a versatile HR professional. As a young leader in the HR field, she brings fresh perspectives and innovative solutions to the table.

Outside of her HR role, Jane is an avid outdoor enthusiast. She loves camping, exploring new destinations, and embarking on adventures.

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Brand Manager

Janica Mahor

Nica is a graduate of the University of Santo Tomas, holding a Bachelor's degree in Journalism. Her professional journey began in Public Relations and Influencer Marketing, where she helped grow various local brands in the Philippines. Her experience there led her to specialize in Digital Marketing, where she excelled in crafting innovative concepts for social media marketing materials, promotions, and activities.

Nica is a passionate actor and has previously participated in ABS-CBN Star Magic Workshops. During her free time, she enjoys singing, particularly music of the 80s genre, and working out.

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Operations Manager

Leny Abalon

Leny Abalon graduated with a degree in Tourism from La Consolacion College but quickly discovered her true passion for operations after graduation and has excelled in this field ever since. With a career spanning over 15 years, she has honed her skills while working with large companies in the Philippines, including Personal and Home Plus Corporation and SM Supermalls Family Entertainment Center Inc.

Outside of work, Leny is a loving and dedicated mother of three.

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