About Us
Our Story
Our Vision
Our Mission
Our journey began in 2019, when our founder, Ryan Uy, launched his first online business venture. With the goal of bringing local brands onto digital platforms, he identified a clear gap in the market: consumers were looking for products that were both affordable and trustworthy.
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At the time, the Philippine e-commerce landscape was crowded with choices, yet many customers were left disappointed by inconsistent quality and misleading claims. This insight shaped Ryan’s focus on building brands that customers could rely on.
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As e-commerce adoption accelerated during the pandemic, the business grew rapidly. This period of transformation led to the creation of Brand Collective, which was formally established in 2022 to build and scale consumer brands grounded in quality, transparency, and long-term value.
Our vision is simple yet ambitious: to make world-class brands accessible.
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We believe great design, reliable products, and strong branding should not be exclusive. By leveraging e-commerce, we aim to remove barriers and deliver well-designed, trustworthy brands to Filipino households nationwide.
Our mission is to build exceptional, accessible brands through e-commerce - while creating a great company for our people.
Core Values
Brand Collective’s core values are SPARK - the standard for how we work, lead, and grow. These values guide our daily decisions and shape how we serve our customers, partners, and one another.
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SEEKS EXCELLENCE
We raise the bar every day.
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We don’t settle for good enough - we build products and processes we’re proud of, and we continuously look for better, smarter ways to improve.
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POSITIVITY
We show up with positive energy.
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Challenges are inevitable, but negativity is a choice. We stay solution-oriented, support one another, and create a culture people want to be part of.
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ACCOUNTABILITY
We own our work and our results.
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No excuses, no blame. If something goes wrong, we take responsibility and fix it. If we commit to something, we deliver.​
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RELENTLESS
We execute with urgency and grit.
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We push toward our goals even when it's hard or inconvenient. We follow through until the job is done - and done well.
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KEEPS GROWING
We are lifelong learners.
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We stay curious, open to change, and committed to improving every day - as individuals and as a company.