About Us
Our Story
Our journey began in 2019 when entrepreneur Ryan Uy launched his first online business venture. He focused on introducing local brands to digital platforms, recognizing a clear need for trustworthy yet affordable options in a market overflowing with choices. Many online brands in the Philippines, while numerous, often left customers dissatisfied due to perceived low quality or deception.
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With the rapid adoption of e-commerce during the pandemic, Ryan’s business experienced remarkable growth. It was during this transformative period that the idea of Brand Collective was conceived, and in 2022, our company officially came to life.
Our Vision
Our vision is simple yet ambitious: to democratize lifestyle brands, making them accessible to everyone.
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We believe that exceptional branding should not be limited to the elite but should be a universal opportunity. Through the power of e-commerce, we're breaking down barriers and making great brands accessible to every Filipino.
Core Values
At the core of Brand Collective's values is REACH, which guides how we work and treat others.
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We believe in Reliability, meaning we always deliver on our promises. You can count on us to get things done right and on time.
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We aim for Excellence and Mastery by always trying to do things better, faster, and smarter. Our team has strong expertise and is committed to achieving the highest standards in everything we do.
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We Accept Challenges with a positive attitude, seeing every obstacle as an opportunity to grow. We're resilient and open to feedback, always looking for ways to improve and stay ahead.
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Our team is Cheerful and Positive, even when times are tough. We spread positivity and lift each other up, creating a friendly and supportive atmosphere.
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Lastly, we are Helpful and Welcoming. We value inclusivity, and we're always ready to assist both our customers and colleagues, making sure everyone feels supported and appreciated.
Our Team
Ryan holds an M.B.A. from INSEAD and a bachelor’s degree in Business Management (Honors Program)
from Ateneo de Manila University. Before founding Brand Collective, he was a management consultant
at McKinsey & Company, focusing on digital transformation projects across Southeast Asia. He also built experience in financial markets as a derivatives trader at ING Bank, N.V.
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Beyond his professional career, Ryan is an avid classical pianist.
President
Ryan Uy
Digital
Marketing
Officer
Iana Reyes
Iana is a graduate of Mass Communication with a major in Advertising from La Consolacion College Manila, bringing over eight years of marketing experience
that has significantly contributed to the growth of small
and medium-sized enterprises.
Additionally, she has over two years of experience
at one of the largest multi-format retailers in the country.
She also pursued Culinary Arts, demonstrating her passion for cooking and her commitment to expanding her skill set.
When she's not immersed in her marketing work, she can be found at sea, riding the waves as an enthusiastic "kook" surfer, joyfully embracing her journey to learn and grow in the sport.
Shaira is a Certified Public Accountant with a degree from the Polytechnic University of the Philippines and over 10 years of experience in finance and compliance. She has managed financial operations, from establishing processes to preparing reports that guide management decisions. Her background spans retail, consumer finance, real estate, and service industries, giving her
a broad perspective on financial operations.
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Away from work, she enjoys spending time with her family and dogs, and gradually building her collection
of passport stamps.
Finance Manager
Shaira
Zipagan - Par
HR & Admin
Manager
Rhoderick
Rodica
Rhod is a seasoned Human Resources professional with over 15 years of experience in HR management, organizational development, recruitment, training,
and employee relations. He has held leadership roles across telecommunications, security printing, IT-BPO, and distributorship, gaining extensive exposure to diverse organizational cultures.
He holds a Diploma in Industrial Relations from the University of the Philippines–Diliman and a bachelor’s degree in Industrial Psychology from EARIST-Manila. Known for his integrity, problem-solving skills, and ability to foster trust and collaboration, Rhod brings both strategic insight and hands-on expertise in labor relations, compensation and benefits, and employee engagement.
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Outside work, he is an active ministry leader in San Isidro Labrador Parish and enjoys badminton and running, reflecting his values of discipline, perseverance, service, and continuous growth.